Michelle Malkin — wife, mother of two, author of three books, syndicated columnist, speaker, FOX News guest host, and prolific blogger extraordinaire — has started a new venture called Hot Air, a conservative Internet broadcast network.
From the site:
I formed Hot Air Network, LLC, to bring ideological diversity—because we all love diversity–to the videoblogging world. And because it looked like a lot of fun.
…
Our mission at Hot Air is to:
- Expose new viewers to the revolutionary world of videoblogging, animation, and Internet broadcasting;
- Recruit dynamic, enterprising people with creative skills from across the country to help us challenge (and CONQUER!) the dinosaur broadcast media outlets;
- Laugh. Report. Laugh. Entertain. Laugh. Inform. Laugh. Make money. Did we say laugh?
Michelle and company are catching a hot new wave: on-demand Internet video. With free services like YouTube.com, users can quickly and easily upload homemade videos, advertisements, movie trailers, etc.
I don’t get the homemade video craze, but millions do. YouTube is part of a growing online video trend, and the site has drawn 9 million visitors in the U.S. alone since its début in February 2005. Google has gotten into the act with Google Video. In addition to homemade videos, you can download episodes of TV programs. A couple of weeks ago I missed an episode of one of my favorite shows, CSI: Crime Scene Investigation, and downloaded it from Google Video.
Advertisers are attracted to the high traffic and potential to market their products directly to and (more importantly) through regular people. With the decline in print advertising and the proliferation of commercial-skipping devices like TiVo, companies must find new ways to reach consumers. The possibilities are endless.
On a darker note, Michelle and her family are moving for security reasons. Last week she blogged about anti-war protestors at the University of California at Santa Cruz and posted contact information from a press release. Needless to say, some of the Internet’s anonymous freaks called the students and sent threatening e-mail. In retaliation, someone posted pictures of Michelle’s family, telephone number, and home address on a public site. She stood her ground and wasn’t intimidated, but her children’s safety comes first.
Brian Maloney of The Radio Equalizer has more info and links. It’s no secret that I’m one of Michelle’s biggest supporters, and I wish her much success!
Visit Hot Air and register to comment. The registration period is limited, so get over there and sign up.
Related posts:
Sources:
- Hot Air press release
- Upstart Web site steals show
- Buzz grows around YouTube
- Rush Is on for Web-Delivered Video
Interested in the CIA leak story? (for some reason, I find it boring) Read all about it at Hot Air.