New Media Power

by La Shawn on October 9, 2006

in Media Bias

Nixon ResignsIt’s beyond dispute that the blogosphere played a role in the 2004 elections. How big a role can be disputed, but that doesn’t matter. The new medium has made its mark, and politics will never be the same.

The Foleygate fiasco is the most recent example of the blogosphere’s ability to keep stories front and center. It was a new media-fueled story, and the swiftness with which Mark Foley resigned makes me wonder what Watergate would have been like if blogs had been around.

Former president Bill Clinton admitted that mainstream media (MSM) have been Democrats’ allies — something conservatives have known for years — and that Democrats are naive about new media. Watergate gets a mention:

“We’re all that way, and I think a part of it is we grew up in the ’60s and the press led us against the war and the press led us on civil rights and the press led us on Watergate. Those of us of a certain age grew up with this almost unrealistic set of expectations,” he told the Washington Post.

An anti-Nixon press uncovered a scandal that reached the highest levels of the government and ever since, MSM’s tone has been blatantly anti-Republican and anti-conservative.

Clinton acknowledged that conservatives have benefited the most in the new online media world because we’ve long believed MSM were biased against us, and we’ve had to carve out our own media outlets. I’m convinced it will always be that way, but I’m glad to know some MSM types are accepting the new medium. At last week’s Online News Association (ONA) conference, Washington Post editor Len Downie’s remarks signified a change in tone, from possessive envy to innovative embrace. From Editor & Publisher:

Reporters love newsroom blogs, said Downie, because they put writers in better touch with their readers: “Everyone in our newsroom wants to be a blogger.”

And the blogs that pick apart every article that the Post produces are a good thing, said Downie, because they “keep the paper honest” and, even if their commentary isn’t positive, bring people to the site.

“Blogs are not competitors and not problems,” he said. “Instead we have a very interesting symbiotic relationship. Our largest driver of traffic is Matt Drudge.”

While it’s true that competition for print media has increased tremendously due to the Web, the Washington Post’s overall audience has now become huge compared to what it once was, Downie added. And instead of weakening the paper’s brand, as he said it was feared, it has strengthened it and made the Washington Post well known around the world.

Kevin Maney is an example of a once-hostile-to-blogging journalist who now has a blog of his own, as do other once-snarky MSM types.

Journalist and blogger Jeff Jarvis (and here and here) said this year’s ONA conference was an improvement over last year’s, where he heard “a lot of resistance to change and blogs.” Jeff frequently blogs about the convergence of new and old media and old media’s resistance to it.

The Watergate era had to be an exciting time for journalists, and I’m sure some old-school types resisted Bob Woodard and Carl Bernstein’s investigative tactics. But from that time on, journalism became a tool for uncovering and exposing corruption. How different would the Watergate scandal have been if blogs had been around? With thousands of pajama reporters doing their own investigations on their own time for free, I believe the cover-up would have been uncovered much sooner. In fact, I’ll bet there’s more to the scandal than what’s been revealed so far. Leave it up to a blogger to leave no stone unturned and no nit unpicked.

Blogging will always be an outlet for the online diarist and hobbyist, a marketing tool for the business owner, and a forum for the citizen journalist who dares to go where no MSM journalist has gone before. But the potential of blogs is still unknown. And that’s exciting.

Related posts:

Update: Patterico links to a rant by yet another journalist.

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Political Satire Fake News - The Nose On Your Face
10.09.06 at 8:23 am

{ 4 comments }

Mark La Roi 10.09.06 at 11:54 am

I think the blog realm will grow and change into some form of semi-unified entity, more so than now, but has a long future ahead in which it will play the major public informant.

Then, assuming Big Brother doesn’t shut it down (or if it does), another form of public address system will be born!

Heliotrope 10.09.06 at 1:34 pm

“And the blogs that pick apart every article that the Post produces are a good thing, said Downie, because they ‘keep the paper honest’ and, even if their commentary isn’t positive, bring people to the site.”

Oh! WOW !!!! The WoPo has been made honest? Did I sleep through something?

Downie has the spine of a snail. He can not get the concept of balanced reporting to make sense in his view from the tower. He even claims not to vote so that he can make himself free of political bias. What a clown! If he had the least interest in editing an honest paper, he would not keep a court of liberal jesters as his editorial board.

Randy 10.09.06 at 6:35 pm

It is exciting. I remember when I was the only person I knew who had an email address. Yes, my first email was to myself ::: laugh :::

…then I was the only one I knew with a blog … now everyone is talking about blogs. I am about to post another post that is a correction to Schlussels arguments about Clinton. A reader of mine did the cyber sleuthing and proved Schlussel was wrong. That’s another thing about blogs, the readers are empowered to contribute as well.

Andy 10.10.06 at 12:18 pm

Downie is a dinosaur and doesn’t even know it. The reason for the ‘gains’ in readership is not for his staff’s pearls of wisdom, rather its rich collection of Liberal Follies Writ Large that would be the envy of any museum of anthopology.

And when Downie said, “… instead of weakening the paper’s brand, as … it was feared, it has strengthened it and made the Washington Post well known around the world.“, he forgot to add, “ as the place to watch Liberalist dung petrify.

Ironically, their metrics would probably fall to average ‘hometown’ status if they actually became neutral in bias, since there wouldn’t be as much cause to link to them.

On the other hand, the blog world is still nascent. I recall the early days of usenet, the flame wars, then along came Slashdot and with it, I saw that anyone (grassroots) could become the ‘go-to’ for whatever the pet topic.

The only barrier back then, was money, lots of it, to host and operate a site. Since then, the cost of entry has fallen to just pennies/day, depending only on the amount of personal effort readily available to add content.

If only Ben Franklin, Martin Luther and other ye olde pamphleteers had such ease of access to content & distribution.

Of course, there will be atempts to control and regulate information to/from the masses. But I think the genie is out, never to be stuffed back into BigMedia/Communications’ back pocket. There will always be a way for anyone to speak their mind and if necessary call the powers that be to account.

For that, just look at China. In spite of Google and other search engines’ assistance in blocking critical voices, the netroots still get the word out. If blocking text based communications is difficult for Google-China, think how much more difficult it will be to block video from their own YouTube. Hehehe.

BTW, La Shawn, I’m doing just fine and rather busy, but hey, it’s breaktime. ;)

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