6:09 a.m. PT: I’m working on a proposal for a book I know won’t appeal to the masses.
We live in a niche world. In fact, we’ve always lived in a niche world. We just didn’t know it. Before the Internet, we were stuck with whatever brick-and-mortar stores had to offer or whatever DJs played. Everybody we knew watched the same TV shows and movies and listened to the same songs.
These days, blockbusters and hits still exist, (Have you seen “Iron Man?”), but we have a lot more books, movies, and TV shows to choose from (Amazon, Netflix). The Internet has exposed a world of products and services that people used to see only in their dreams. That world now exists in the long tail of reality. In fact, some say there’s too much choice. Filters (recommendations, reviews, ratings) help narrow down some of those choices.
There is a very distinct audience for my proposed book. My job is to sell the idea to an agent, to spread the passion like a contagion. With the anticipated tie-ins and marketing approach I have in mind, I know this book will sell well among its niche audience. And I know I’m the best person to write it.
Starting something new + Daring to be bold + Doing the unexpected = Adrenaline rush!
(Hat tip: Derek Sivers, founder of CD Baby)
